Business Consultants
Media
Background
The media landscape is in constant flux. We help companies navigate this disruption by leveraging audience intelligence to build robust content strategies, optimize digital distribution channels, and unlock sustainable new revenue models for a new era of consumption.
The media industry is in a state of permanent revolution. The battle for audience attention is fiercer than ever, with content fragmented across countless platforms and traditional advertising models losing their potency. For legacy media companies and new creators alike, the central challenge is no longer just producing high-quality content, but engineering a sophisticated system for its distribution, engagement, and monetization.
Success now depends on a deep, data-driven understanding of audience behaviour. It requires knowing not just what people watch, but how, when, and on what platform. It means building direct relationships with consumers and creating flexible revenue models—from subscriptions to e-commerce—that can adapt to a rapidly changing market.
This was the precise challenge facing a respected, traditional broadcast client. They had a legacy of trusted content but were rapidly losing relevance with a younger,
Case Study
The Problem
Steadily losing younger audiences to digital-first streaming and social media platforms.
Digital subscription and advertising initiatives were failing to gain meaningful traction.
Lacked a cohesive strategy for distributing and formatting content across diverse platforms.
Our Solutions
We delivered an audience intelligence report that identified key content gaps and platform preferences of their target demographic. Our strategy centered on a "freemium" digital model and a social-first video approach, enabling them to successfully engage and monetize a new, younger audience segment for the first time.